What a site costs, who should write it, whether to refresh or rebuild, and how patients and search engines find it. Written by Carlos Rodriguez, DO, MBA, FACS, a practicing surgeon who builds these sites.
Posted September 27, 2026
A condition page should answer the questions a patient asks across the desk, in the same order: what this is, whether it is serious, what happens without treatment, what the choices are, what the operation involves and what recovery looks like.
Read the answer →Posted September 27, 2026
At RC Surgical Consulting a physician website costs $3,500 for up to 10 pages, $6,500 for up to 22 pages with a blog engine, or $8,500 for a practice of up to three physicians.
Read the answer →Posted September 27, 2026
Refresh when the site’s structure still matches your practice and the problems are technical or editorial: security settings, slow images, a broken phone layout, out-of-date content.
Read the answer →Posted September 27, 2026
The words should come from the physician, and the physician should verify every clinical statement before it goes live.
Read the answer →Posted September 27, 2026
Before the visit, many patients search the surgeon’s name and read the site before they arrive.
Read the answer →Posted September 27, 2026
Get the foundations right and answer the questions patients ask.
Read the answer →Send the page patients read most on your site. A practicing surgeon returns it marked up within two business days, at no charge.
Surgical Consulting