How should a physician write a bio for their website?

Open with one line a patient will remember

A bio that opens with medical school makes a patient read a list before learning who you are. DrCRodriguez.com puts one line under his name: “General surgeon. Navy veteran. Trauma surgeon. Pizza guy.” A patient knows who he is before reading a single credential.

Then tell how you came to this work in two or three short paragraphs. His covers 24 years in the Navy and the move to Fort Worth.

Keep the credentials in one place

• Medical school, residency and fellowship
• Board certification
• Where you operate, and your role there
• The conditions you treat most

Group them so a patient or a referring doctor finds them together. Spell out any abbreviation a patient may not know.

Say who you are outside the hospital

A short paragraph about life outside medicine shows the person a patient is about to trust with an operation. Dr. Rodriguez’s page ends with pizza from his 900 degree oven, biking and his son’s swim meets.

Link your name on every page to the bio

Google asks site owners whether pages carry a byline and whether it leads to information about the author (Creating helpful, reliable, people-first content). Put your name on each condition page and link it to your bio.

Use your own photo and only credentials you hold. Google calls made-up names, AI-generated headshots and false credentials a form of deception.

RC’s Foundation Site includes an About page in its ten. On a Group & Practice Site, each physician gets a bio and three procedure pages. Prices are on the pricing page.

Questions physicians ask

Should my bio be in the first or third person?

Either works if you keep one voice for the whole page. DrCRodriguez.com uses the third person on the bio and the first person on the blog.

Can I reuse the bio from my hospital profile?

Start from it, then add what the profile leaves out: why you chose your field, how you explain care to patients, and your life outside medicine.